Welcome to the Greenfield Flower Shop blog – helping consumers learn more about flowers, share their own experiences, and to promote different gift-giving options, both inside and outside of the flower industry.
My name is Greg Johnson and I am the owner of Greenfield Flower Shop, a florist located in Milwaukee, Wisconsin. I also maintain FlowersFloralFlorist.com, a floral resource site, where this blog resides.
Originally, I built this site as a testing ground to track the different methods I was using to market my flower shop online.
While I thought about using a blog platform to manage the content on this site, I never got around to it, probably because I didn’t want to go through the learning curve. It was easier just to continue to add the content and promotions to the web site.
But in the flower business, many of the local flower specials I come across can be very spontaneous and short-lived. I knew I needed a faster way to get that information out to my customers.
Then one day a friend suggested that I should just blog about our special promotions and see what happens. So I started doing just that in January, 2007, and I haven’t looked back since.
As this blog has grown, it’s generated additional traffic for my Greenfield Flower Shop web site. Looking back, all I can think is “Why did I wait so long?”
Since many of my customers are now online, the decision to blog has helped to shape the direction of my flower shop’s marketing efforts.
Much of the what I post on the blog is “evergreen” content, but some is purely promotional. Blogging, with it’s RSS and email capability, is a quick and easy way for me to get time-sensitive information to my current customers, as well as a wider audience, and that’s why and how I’m using it.
If you would like to keep up with what we’re doing, you can do so through one of our subscription methods.
If you would like to more information about FlowersFloralFlorist.com or Greenfield Flower Shop you can get in touch with me through my contact page.
I hope you find this blog useful. If you do, do me a favor and pass the word on.
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