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I’ve been in the flower business long enough to remember when customers bought roses simply for their romance and sweet fragrance. Those days are long gone.
Today’s customer demands greater value when buying roses. And commercial rose growers have listened, and acted developing new rose varieties that are hardier, open beautifully, have a longer vase life, and can be purchased at affordable prices.
But the rose grower’s success has come at the expense of another key ingredient, fragrance, which has been sacrificed in the process.
According to master florist Cherrie Silverman, a staff floral designer for The Tournament of Roses Parade,
“In the 25 years that I’ve been in the floral business we’ve seen a gradual trade off — roses last longer but they’ve lost their fragrance.”
I agree. Most roses grown commercially today have little or no fragrance compared to roses grown in the past.
And not all customers care how long their roses last. I find that especially true when meeting with brides-to-be, who place a much higher value on the romance and fragrance of the flowers they choose.
Once again, rose growers have listened, and things may be about to change. The folks at OrganicBouquet.com have just released a new rose variety named “Vitality”. According to the grower, it’s the first certified-organic fragrant rose available for consumer purchase.
“Vitality” is a beautiful, fragrant white rose with petals that open like a garden rose. Although it has a shorter vase life compared to other commercially-grown roses, this new rose variety is sure to be a winner with brides-to-be, as well as those of us who still place a higher value on the romance of roses.
If you want to sample the romantic scent of “Vitality” roses, they can be purchased from OrganicBouquet.com for overnight delivery within the U.S.
Get more information here ==>> OrganicBouquet.com
