In our shop, we continually monitor what’s working and what’s not working. If it’s working, we leave it alone or do more. If not, we cut bait and move on. It’s the same online, only at a much faster pace. Things on the internet can change in the blink of an eye. Some of the [...]

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As a florist, the web has been a key tool in the success of my business. But like most small businesses, I don’t have a large advertising budget. So when it comes to promoting my web sites, link building has always been a top priority for me. Jack Humphrey has just posted a link building [...]

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Paging through my customer loyalty program member list the other day confirmed that the most loyal and influential customers of my flower shop are women. In fact, many of my best business and personal accounts, as well as professional contacts, have come as a result of these well-networked women customers. Not surprisingly, most of these [...]

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