Paging through my customer loyalty program member list the other day confirmed that the most loyal and influential customers of my flower shop are women. In fact, many of my best business and personal accounts, as well as professional contacts, have come as a result of these well-networked women customers. Not surprisingly, most of these [...]

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For people contemplating a career change, or maybe just want to earn a little extra money on the side, learning floral design may be just the ticket. But where do you do to get started, and how do you go about finding a good floral design school? They answer will vary depending on your level [...]

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With today’s economy, many people are looking for ways to supplement their income by working from home. A growing trend in the flower business are designers working from home studios. Because they are usually one person operations, they concentrate on fewer, but larger orders such as wedding flowers. Because they work from home, their overhead [...]

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