Since people ask, I thought it would be helpful to create a page that lists the software, tools and resources that I use to run the online side of my floral business. Even though I have been a “brick and mortar” florist for more than 30 years, I have been online more than 13 years [...]

[Read more →]

Paging through my customer loyalty program member list the other day confirmed that the most loyal and influential customers of my flower shop are women. In fact, many of my best business and personal accounts, as well as professional contacts, have come as a result of these well-networked women customers. Not surprisingly, most of these [...]

[Read more →]

When choosing flowers for a wedding or special event, I always recommend people use the services of a local florist. I do admit, I have a self-serving reason for doing this. Even if you plan on doing your own wedding flowers, it’s a good idea to use the services of a local florist to do [...]

[Read more →]