The future of the retail florist?

With today’s economy, many people are looking for ways to supplement their income by working from home. A growing trend in the flower business are designers working from home studios. Because they are usually one person operations, they concentrate on fewer, but larger orders such as wedding flowers. Because they work from home, their overhead is typically lower than that of a traditional retail florist, they can be very competitive in their pricing and services. And their website becomes their storefront.

I came across an article in the Appleton Post Crescent about a woman who carved out a niche for herself by doing just that. After reading the article, I’m certain that many people thinking about getting into the floral business would benefit from reading her story. I also think a few retail florists could also learn a lesson or two. Let me know what you think.

Appleton watercolorist uses flowers as medium

I'm the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.