Why Do Florists Charge More for Wedding Flowers?

wedding flowers

If you read any of the wedding blogs or message boards, you would think that florists always inflate the price for wedding flowers, almost like it was standard operating procedure.

I take comments like that with a grain of salt, because they are usually written by someone who may have had a bad experience, and needs to vent. I take them more seriously when I see a pattern of similar comments.

The other day I was reading an interesting article entitled Weddings Cost Money. Period.. It dealt with the authors frustration and concerns with setting up her wedding budget. She wrote:

Most vendors I’ve contacted won’t tell me what they cost except that they will “work with me” to realize my “vision.”

She points to the fact that vendors are not upfront with their pricing as the main reason for her frustration. This has become a significant issue for others as well.

On the other hand, wedding vendors I know tell me that their biggest frustration is dealing with more demanding clients. Some have openly admitted to raising prices as a result. I sure this probably includes some florists as well.

This video cracks me up, but it shows what some people think wedding vendors (florists included :-() do all the time.

How we decided to address the pricing issue

In my experience, the key to successfully working with brides is managing expectations, and that starts at the initial contact.

Since most couples begin researching florists online, it made sense to us to provide not only information about ourselves and our wedding services, but our pricing information as well. That way, couples can decide whether we are a good and/or affordable fit for them before proceeding further, by allowing them compare prices without any sales pressure.

Most of the couples whose wedding flowers we do are referred to us by family, friends, or other couples we’ve worked with in the past. This is true of most other florists, too.

Even though these couples are predisposed to working with us, I think it was still a good idea for us to clearly post our wedding flower prices and policies to let them know what to expect before we meet with them for the first time.

Frankly, when we decided to post our prices online, I was concerned that it might have a negative effect on our wedding business.

Actually, that hasn’t happened. We are now getting more organized and well prepared wedding clients, with some reserving dates as far as 10-15 months out. It’s become a win-win situation for both our clients and our shop.

If you’re getting married in the Milwaukee area and want to check our wedding flower prices or use the free tools and resources there, please do so. If you have questions, don’t hesitate to contact us.

I'm the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.