Why the Future of Local Florists Remains Uncertain

Why the Future of Local Florists Remains Uncertain

Milwaukee flower market

This op-ed piece about the uncertain future of local florists and other small boutique retail stores by author Amy Stewart was published in the New York Times more than ten years ago.

In my opinion, it’s as timely today as it was when it was first published. Maybe even more so. Read it and see what you think.

Local Color – New York Times

Food for thought, don’t you agree? I think so.

Amy is an author, an artist, and a strong supporter of local florists and the “buy local” movement. She writes a blog, simply titled This Is A Blog, and is a frequent contributor to the Garden Rant blog.

She has also authored six books. My favorite among them is Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers. It’s a fascinating insider look into the flower business.

In my years in the flowers business, I’ve faced a lot of the same challenges. It’s definitely not the same floral business environment I grew up in. It’s way more competitive

Today, nearly everyone from grocery stores, big-box stores, gas stations, pharmacies, and large online retailers sell flowers.

Florists and other small retailers must continually adapt to the changing face of retail to survive. Failure to do so will spell disaster. It has for some of my fellow florists already.

But where there are challenges, there is also opportunity. Maybe I’m just an eternal optimist, but I’m convinced the savvy local florists will never go away. They’ll simply make other arrangements. 🙂

I'm the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.