As a florist, the web has been a key tool in the success of my business.
But like most small businesses, I don’t have a large advertising budget. So when it comes to promoting my web sites, link building has always been a top priority for me.
What’s changed for me is the way I build links now.
I recently saw the infographic pictured here that compares the old school way of link building with what’s currently working today.
You might think that this only applies to “content marketers” or bloggers, not those of us who sell tangible products and services, like flowers.
If that’s what you’re thinking, then you need to take a look at this article, “15 Types of Content Marketing That Work“.
It will definitely change the way you think about “content Marketing” and how it is used to build links today.
I routinely utilize eight of these different content types, and have tried all but two of them.
Link Building That’s Working for Me
Like many businesses that sell products, the floral business is very image oriented. So I share a lot of our shop’s work.
Whether I am working in the shop or working online, I also spend a lot of time interacting with customers, suppliers and coworkers.
Many of the questions I am asked become the subject of blog posts or shared through our other social media sources.
The same applies to the answers to question I’ve asked or advice I’ve been given. So it’s unlikely I will ever run out of things to share.
It’s more challenging filtering through it all to find the best stuff to share.
No matter what you choose to share, it’s easier today than ever.
All the tools you’ll need for sharing your content are as close as your smartphone, tablet, or computer. All you’ve got to do is use them.
If you’ve got a small marketing budget, and are looking for ways to increase traffic to your site, be sure to check out these articles.
Follow this advice, and you too will become a socially lean, mean link building machine in no time at all.