How to Find a Great Local Florist Online

How to Find a Great Local Florist Online

local florist

Even though technology has sending flowers anywhere in the world today is a quick and easy process, a lot of people don’t know how to find a reputable local florist.

Here are a few tips, as well as some money-saving advice, that will help you find a great local florist, that can tastefully arrange and hand-deliver a beautiful bouquet of flowers to your special someone.

Here’s how to go about finding a great local florist.

Locating a florist

The good news is there are lots of true local florists online. The bad news is that locating them has become more difficult, as more and more non-floral sites are adding flowers to their offerings. It’s the changing face of retail consumers are faced with.

In the past, I recommended several florist directory sites I used to find reputable local florists. Teleflora and FTD are still good sites, but not as useful as they once were for these reasons:

  • Sometimes it was very difficult to locate a florist that served the recipient’s delivery area. It usually happened when the delivery address was in a remote or rural area.
  • Also, a growing number of florists do not receive enough orders to justify the expense of being listed on a directory site. So the number of florists became limited.

A while back, I wrote a short article explaining the methods I use for tracking down a florist almost anywhere.

Based on that article, I created a custom Google search tool for my own use to locate local florists quickly and easily. I have since made it available for anyone to use. You can find it below:

For best results, start by entering the term “florist” or “flower shop” (without the quotes), followed by the city and state or province, or the zip/postal code.

You’ll get custom search results from both Google’s main search and local search. Both are excellent resources to find real local flower shops.

If you want, you can further refine your search by flower type or occasion, or check out reviews of local florists by others.


A quick reminder. Be sure to check for a physical address and local phone number on each site to assure you are purchasing from a real local florist.

I do recommend calling the florist to be sure they do deliver to the area. If not, most are happy to give the number of another florist who does.

A little digging and you’ll find a florist that will help.

Order online or by phone?

Personally, when I transfer a floral order on behalf of a customer, I call. The web is a great research tool, but impersonal when it comes to ordering flowers.

At our shop, only a small percentage of the orders we receive are placed online, the majority are placed over the phone. I pretty sure this is the case with most local florist web sites.

Although the web offer 24/7 convenience, remember you are still dealing with a local business that sets its own business hours. If you do place an order online after hours, I would suggest following up by phone the next day during regular business hours.

Service fees

Most florists charge a service fee when they transfer your order to another florist who will fill it and deliver it. If you order directly from the delivering florist, you should only be paying for the flowers, the delivery charge, and sales tax.

If you are being charged a service fee, you are not dealing directly with the local florist who will be delivering your flowers. You are dealing with a middleman, paying them to do something you can just as easily do yourself with a few mouse clicks or a quick phone call.

The majority of order-related complaints stem from placing an order with a third party site.

If you have a problem with an order, you want to deal directly with the delivering florist, not a third party middleman. They are just the messenger.

Trust me, any problem you have will be resolved quickly when you contact the delivering florist directly.

International flower delivery

This is one area where ordering online really has its advantages. For most people, in my opinion, the easiest site to use is Fleurop.com.

It takes care of the most common issues involved with ordering flowers for delivery outside of the United States, namely language, currency conversion, and most importantly, local customs.

It’s the only site where I waive my “no service fee” rule, because it’s worth paying for the convenience.

These are the methods I use to find a good, reliable local florist to deliver flowers for my customers. Use them and you’ll find you will be able to find, select, and order from any florist with confidence every time.

If you have other tips you care to share, I’d love to hear them.

I'm the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.