It’s obvious that some people seem to think they are really doing well when they get thousands of people following them on Twitter (or any other social network for that matter).
Well, I’m not one of those people. In fact, I’ve gone back into my Twitter account and have unfollowed some people, and in some cases, blocked people from following me.
Because I’m selective. A lot of stuff on Twitter doesn’t add value, and I don’t follow people who fill my Twitter timeline constant sales messages. I understand the marketing value of Twitter, but Twitter is not a marketing billboard.
My first rule is that the people I follow on Twitter must be engaging. If all you’re going to do is post or re-tweet famous quotes sandwiched between blatant sales messages, don’t expect me to follow you back.
Sure, it does decrease the number of people who are in my circle of influence, but I also think it makes my core group of followers more loyal and feel more exclusive. Most are people looking for helpful information, but many are also entrepreneurs or business professionals. I actually welcome a recommendation or special offer from them, because many have earned my trust through our interactions.
I look at Twitter like a club, much like the loyalty program at our shop. Like Twitter, our loyalty program is free to join, but unlike Twitter, is does have an entry requirement. And that requirement is providing us with your permission to market to you.
Since the benefits of membership in our loyalty program kick in after you become a customer of ours, people can decide whether to join or not based on their experience with our shop.
It’s the same way I look at Twitter. I will follow you back only if your profile has a real name and city, links back to your web site or blog, your timeline is recent, and most importantly, you have something interesting to say.
I personally don’t think that these requirements are too much to ask if you want me to follow you on Twitter.
They say that in business, it’s all about the numbers. But I believe it’s really all about the right numbers, and the right people.