The #1 reason you should order flowers early for Valentine’s day

Valentine's Day Flowers

Image via Greenfield Flower Shop, Inc.

With Valentine’s day just around the corner, you’re starting to see and hear a lot of advertising from retailers, including florists.

Many of these ads, especially those from florists, advise you to “Order early!” Here are a few facts and figures that show why you should heed their advice.

According to a recent survey conducted by the Society of American Florists and the National Retail Federation: 

  • 224 million roses were produced for Valentine’s Day in 2012.
  • Valentine’s Day is the No. 1 holiday for fresh-flower sales with expected sales of $1.8 billion.
  • Of Valentine’s Day floral purchases, 64 percent are made by men and 36 percent by women.
  • Of rose-only purchases for Valentine’s Day, 74 percent are made by men and 26 percent by women.
  • In 2012, U.S. consumers spent an estimated $17.6 billion on Valentine’s Day, including the cost of flowers, greeting cards, candy, an evening out and jewelry.

Keep in mind, that although the Valentine’s Day ranks #3 in overall number of retail floral transactions, it is the #1 holiday for florists, based on fresh flower sales. So my advice… To avoid disappointment on Valentine’s Day – “Order early!”

But the #1 reason you should consider placing your Valentine’s day orders now, is to take advantage of all the early-order discounts that are available online, or from your local florist. After all, saving money isn’t a bad thing.

If you’re looking for more information about Valentine trends and tips, pay a visit to, the consumer site of the Society of American Florists.

I'm the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.