With Valentine’s day just around the corner, you’re starting to see and hear a lot of advertising from retailers, including florists.
Many of these ads, especially those from florists, advise you to “Order early!” Here are a few facts and figures that show why you should heed their advice.
According to a recent survey conducted by the Society of American Florists and the National Retail Federation:
- 224 million roses were produced for Valentine’s Day in 2012.
- Valentine’s Day is the No. 1 holiday for fresh-flower sales with expected sales of $1.8 billion.
- Of Valentine’s Day floral purchases, 64 percent are made by men and 36 percent by women.
- Of rose-only purchases for Valentine’s Day, 74 percent are made by men and 26 percent by women.
- In 2012, U.S. consumers spent an estimated $17.6 billion on Valentine’s Day, including the cost of flowers, greeting cards, candy, an evening out and jewelry.
Keep in mind, that although the Valentine’s Day ranks #3 in overall number of retail floral transactions, it is the #1 holiday for florists, based on fresh flower sales. So my advice… To avoid disappointment on Valentine’s Day – “Order early!”
But the #1 reason you should consider placing your Valentine’s day orders now, is to take advantage of all the early-order discounts that are available online, or from your local florist. After all, saving money isn’t a bad thing.
If you’re looking for more information about Valentine trends and tips, pay a visit to AboutFlowers.com, the consumer site of the Society of American Florists.