Resources

Recommended Resources

I regularly get asked about different online tools, resources, and services I specifically use every day in my business. This resources page is a curated list of the tools and resources I’m currently using.

Whether you are just starting out or continuing to grow and optimize your online presence, I think many of you will find value (at least I hope so) in knowing what I use.

Of course, every person and business is unique, so I’m not suggesting that everything I use will be right for you. There are a lot of alternative choices out there today.

Please note: I personally use each and every resource on this page.

But before you start checking into the resources I trust and use, an important disclosure:

Some of the links below are affiliate links. If you choose to make a purchase, I will earn a commission. But make no mistake… I only recommend products and services because they are useful and work for me, not for the sake of the small commissions I make if you decide to buy something. Please don’t spend your money on these products unless you feel you need them or that they will help you achieve your goals.

As I previously mentioned, I currently use and have a lot of experience with each of the products and services on this page.

That said, here’s my shortlist of the resources I use in my retail floral business:

Web Hosting

Web hosting is very reasonably-priced, so there really is no excuse not to have your own website today. I currently have four web properties under the Greenfield Flower Shop brand.

LiquidWeb

All of Greenfield Flower Shop’s websites are hosted on Liquidweb. They are my go-to host, and have been since 2007.

Always up, and their 24/7 human support is, in my opinion, the best in the business. And you can access support via chat, phone or helpdesk.

Social Media Management

Every business today uses social media, but I’ve found that the hardest part is managing it all. Here are the tools I use to manage my social media accounts:

FPTraffic

Shortly after I launched our Greenfield Flower Shop Facebook page, I began using FPTraffic for scheduling and account management.

Today, I manage more than a dozen combined Facebook pages, Facebook Groups and Twitter accounts from one interface using FPTraffic. And as soon as its API is opened up, Instagram will be available, too.

In my opinion, it’s the most productive and cost-effective social media management tool out there today. If you want to improve your reach on social media while making it a lot easier to manage, I would suggest you take a look at FPTraffic.

The support is top-notch, and it has a very active, helpful, and supportive Facebook community.

It’s a tool that I rely on and have used since 2013.

FPTraffic - Get Started Now

IFTTT

IFTTT: IFTTT is another tool that I use to automatically post to and from other social media accounts that I use, like Instagram and Pinterest. I like it because it’s very easy to use, effective, and best of all, it’s free.

Email Marketing

In the flower business, building a direct mail list of customers and prospects is easy. However, I’ve found that building and managing an email list is much easier with the right tools. Here’s what I use.

Wishloop

Wishloop is an all-in-one tool that I use to easily generate email lead capture and announcement overlays, as well as sales pages for my shop. I like it because it simple to use (especially if you’re not a “techie”) and it flat out has worked very well for me. It comes with a 14-day free trial so you can try it out risk-free for yourself.

I’ve used the Wishloop suite of apps since it launched in 2015, and it’s an investment that has paid for itself many times over.

Mailchimp

Mailchimp: Great social features. I use it to manage Greenfield Flower Shop’s VIP Club email list.

Aweber

Aweber: One of the best email marketing and newsletter delivery tools around. I’ve been using Aweber for more than 10 years now to manage many of my targeted email lists.

Get a fully functional 30 day free trial and a free “What to Write” guide and give it a try. You’ll see why I like Aweber so much.

Photo and Video

Being in the flower business, much of my site content is visual, so it’s critical for me to use tools that do the best job and are a solid investment. Here’s what I’m using now:

Hardware

Canon SD 790IS Digital Camera: Purchased this camera back in 2008, because I wanted a small point-and-shoot camera for traveling. Been using it ever since for all my product catalog shots.

Obviously, there are a lot more choices available today, including smartphones. But this camera gives me better image quality in different lighting conditions and more creative control over my photos, while still being easy to use.

Even though it’s over 10 years old, it’s still more than enough for my everyday use. You can find a good reconditioned one on eBay for around $35.

Software

Irfanview: IrfanView is a very fast, small, compact and innovative graphic viewer for Windows that helps you organize, edit, and share your photos. It’s free, and easy to use.

Adobe Photoshop Elements: The consumer version of Adobe Photoshop, it’s the software I use for all of my image editing and graphics. I’m using PSE 9. It is an older version, but it runs just fine on my Windows 10 64-bit computer. For my typical use, I have no need to upgrade at this time.

Smart Photo Editor: Smart Photo Editor is an amazing application that I find I am using more and more all the time now. Not only can I do normal things with photos like cropping and color corrections, I can also easily do some “artsy” stuff, too. Here’s a video I did using photo effects created in Smart Photo Editor.

Sony Movie Studio 15 HD Platinum Suite:
Although there is a lot of good video editing software out there, I personally found Movie Studio to be the easiest for me to work with, plus there is plenty of online support available.

To Be Continued…

This page will always be a work in progress. I recommend bookmarking it for your convenience.

resources